I was driven to create Lúdere out of a passion for art & design and a desire to inspire individuals to embrace their
authenticity and to live life as play. To me, this means approaching life with a sense of exploration and wonder. It
means placing less value on outcomes and more value on the journey and process. A life lived as play is not one
devoid of achievement. Rather, it is one that understands that accessing our true creativity and our sense of
purpose comes from continual investigation and discovery. Living life as play allows us to overcome perceived
boundaries and limitations, creating space for our true potentials to flourish and thrive. From this place of freedom,
and with our daily lives filled with joy and fulfillment, we are able to make our greatest impacts on society.